In her endeavor and mission to preserve, enhance and popularize music it was a natural progression on her part that she established a music company called ‘Red Ribbon Entertainment Pvt. Ltd.
Red Ribbon Entertainment is a Music Company with a motivated mission to promote the highest quality of Indian music across the Globe.
Headquartered in the heart of the Indian Music Industry in Mumbai, the Company is on the forefront in Production, Distribution & Marketing of various genres of music including Films, Devotional, Romantic, Fusion, Sufi, Ghazal, Children and Regional in multiple languages.
Red Ribbon focuses on quality entertainment to effectively reach out to the general market as well as the class music lovers. We have competent in house resources for recognising promising artists through quality production and marketing of their albums. We successfully boost the sales and the brand by organizing high profile events and promotions which includes music launches by celebrity personalities such as Shri Narendra Modi, Hema Malini, Rishi Kapoor et al, in electronic and print media through our PR professionals.
The vivid and dynamic content of Red Ribbon products are a result of a highly imaginative creative team, technically qualified experts, dynamic marketing and branding specialists.
Red Ribbon albums are available in stores throughout India including retail chains like Crossword, Landmark, Planet M, Music World, Reliance as well as overseas markets like USA, U K et al. Apart from these there are 100s of distributors all over India selling our albums. Our online website allows fans to listen, download and buy their favorite music online from over 300 stores across 50 countries.
The biggest advantage that Red Ribbon has is that we are led by Lalitya Munshaw who is a prolific and versatile singer and a performer. Blessed with a melodious voice and armed with classical training, she has sailed through her musical journey successfully over the last two decades and thus Red Ribbon balances both ends of the spectrum that is the aspirations of an artist and expectations of the market. Thus for all who choose Red Ribbon this gap is successfully bridged.
Lalitya Munshaw believes that ‘Music is enough for a lifetime, but a lifetime is not enough for music.’ She forayed into the genre of film songs, fusion, folk, bhajan et al. She performs on the Indian sub – continent as well as the International arena. She has also had the privilege of working with stalwarts and maestros of the music industry. In her endeavor and mission to preserve, enhance and popularize music it was a natural progression that she set up a music company. She has also set up the recording studios named ‘Re n Raga’ in Bombay which is one of the most modern and technologically advanced recording studios in the country at the moment. Through Antarang Charitable Trust she pursues her commitment to facilitate Education, Health and Art where it is not available and affordable.